Last week, I had an interesting meeting, during which I spoke with an executive about the challenges of corporate blogging. My business card is essentially a reference to my blog, to which I had to confess that I hadn’t used in over six months. Ouch. Much of my consulting and most of my business plans contain a “blogging element” to them, so to admit that I’m not actually blogging myself certainly doesn’t add to my credibility.
I’ve been studying my excuses to blogging over the weekend - “no time, too busy, other priorities..”. The truth is, blogging takes no time at all. The challenge is that I realize just how important blogging is - to my professional networking, my business, and my reputation - and that’s what makes it appear “hard work”. Corporate blogging probably experiences the same challenge. It can be difficult for it to represent the expression of a candid idea or observation - it’s a liability (that requires Marcomm and Legal to approve, lol!). But ultimately, all those excuses have to be put aside in favour of authenticity.
So my blog will be focusing on the following topics:
Collaborative Business Models
Enterprise 2.0
Enterprise Collaboration
Entrepreneurial Collaboration
Relationship Networking
These are exciting times for business and I hope you get some value out of what I plan on writing.
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