Posts by Authors

• The 4 R’s of the relationship mix

  Ideation
  

  The famous 4 P’s of the marketing mix (Product, Price, Place, Promotion) are rapidly being superceded by the 4 R’s of the relationship mix (Recommendation, Resilience, Relation, Reputation).

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• Make blogs (or tweets), not war

  Intellection
  

  Does Social Media stop war? Does it promote peace?

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• Online and offline reputation

  Intellection
  

  Will businesses need to take your online reputation seriously? Can you twitter yourself better customer service?

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• “Mass Sentiment” analysis

  Futuristic
  

  Measuring mass sentiment can result in actionable opportunities to better serve your markets.

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