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If I had one million Twitter connections and walked into your store, would you treat me differently? Would I get better customer service?
If I didn’t get good service.. If I was unhappy in anyway.. I might decide to share that negative experience with a couple hundred thousand of my online “friends”. And then tens of thousands more of them might chime in with similar experiences. And that wouldn’t be good.
Of course, negative spin eventually blows over, but what would the financial impact of such an event be?
Having millions of connections is no longer far fetched. The power of twitter connections is a function of the senders reputation and the receivers receptibility. Many weak connections can create critical mass of opinion and influence decision making.
And so, if my cell phone, MID, or tablet broadcast my social media stats, would that change the buying experience at all?
